Righting a Wrong.
Not too long ago, Hostess unveiled Green Lantern Glo Balls...a clear tie-in with the upcoming Green Lantern movie.
Ok; fine. Hal Jordan on the package makes sense in that context.
But when the images of Batman & Superman appeared on boxes of the cupcakes & spongecakes...there was a bit of an uproar.
Once again, the comic book industry ignored their female fans. From a marketing standpoint alone, it's unwise to assume the people buying your products are only a certain gender.
Granted, it'd be a cold day in Hell when I'd buy mass-produced snack cakes, but that's hardly the point. I'm picky about my food in a 'is it good for me? is it made with the best ingredients? is it fresh?' kind of way. But I was a teenager ...well, longer ago than I care to admit.
And I loved these sorts of things. Especially when the cafeteria offerings were less-than appealing.
To remind DC Comics (& comics companies everywhere) that girls & women like heroes too, I made my own 'Glo Balls', along with cream-filled chocolate cupcakes & yellow, canoe-shaped spongecakes.
And I photographed them with the female counterparts of the current advertising campaign.
Supergirl, Green Lantern Katma Tui & Batgirl.
Take note, marketing & sales!